Macy's Parade 1966 Lineup

The 40th Annual Macy's Thanksgiving Day Parade was held on Thanksgiving Day (Thursday, November 24, 1966) in New York City, starting at 9:00am EST and ending at 12:00pm EST.

New Character Balloons:
 * Superman
 * Smokey Bear

Character Balloons

 * Superman (DC Comics) - 1st Time
 * Popeye (King Features Syndicate) - 10th Time
 * Elsie the Cow (The Borden Company) - 4th Time
 * Smokey Bear (United States Forest Service) - 1st Time
 * Underdog (Total TeleVision) - 2nd Time
 * Donald Duck (Walt Disney Productions) - 5th Time
 * Bullwinkle (Jay Ward Productions) - 6th Time
 * Linus the Lionhearted (Post Cereals) - 3rd Time

Novelty Balloon

 * Happy Dragon - 7th Time