Macy's Parade 1998 Lineup

Character Balloons

 * Big Bird (Children's Television Workshop) (To Celebrate Sesame Street's 30th Anniversary) - 11th Time
 * Babe (Universal Studios) (To Promote Babe: Pig in the City, Retired) - 1st and Only Time
 * Barney the Dinosaur (Lyrick Studios) (To Celebrate His 10th Anniversary) - 5th Time
 * Garfield (Paws, Inc.) - 13th Time
 * Wild Thing (Bell Atlantic) - 1st Time
 * Arthur (Little Brown Children's Publishing Company) - 2nd Time
 * Peter Rabbit (Frederick Warne & Co.) (Retired) - 3rd and Last Time
 * Spider-Man (Marvel Comics) (Retired) - 12th and Last Time
 * Rugrats (Nickelodeon) (To Promote The Rugrats Movie) - 2nd Time
 * Dexter's Laboratory (Cartoon Network) - 1st Time
 * Quik Bunny (Nestlé) - 11th Time
 * Eben Bear (John Deere Company) - 4th and Last Time

Novelty Balloons

 * Chloe the Holiday Clown
 * Macy's White Stars
 * ABC Bouncing Balls (Children's Television Workshop)
 * Pumpkins (Retired)
 * Strawberry/Pistachio Ice Cream Cone
 * Macy's White Stars #2
 * Macy's Sports: Basketball, Football and Baseball
 * Harold the Fireman
 * Snowflakes Stars

Falloons

 * The Magical World of Mother Goose (Retired) - 8th and Last Time
 * M&M's Red and Yellow (M&M's) - 1st Time
 * Heimlich (Disney and Pixar) (To Promote A Bug's Life) (Retired) - 1st and Only Time
 * Fox Family Channel's Snow Family - 3rd Time
 * Rudolph the Red-Nosed Reindeer (GoodTimes Entertainment) (To Promote Rudolph the Red-Nosed Reindeer: The Movie, Holiday Ambassador) - 1st Time

Floats

 * Tom Turkey
 * Sesame Street Pop-Up Book (Children's Television Workshop)
 * Macy's Cornucopia (Retired)
 * The King and I (Warner Bros. Pictures) (Retired) - 1st and Only Time
 * Barney's Gingerbread House (Lyrick Studios) (Retired) - 1st and Only Time
 * Mr. Peanut's Circus
 * Wakin' Up
 * Soaring Spirits Canoe
 * Peter Pan's Pirate Ship
 * Westward Ho! Wagon (Retired)
 * A Bug's Life P.T. Flea Circus (Disney and Pixar) (To Promote A Bug's Life, Retired)
 * Pep Rally
 * Statue of Liberty
 * Party Time (Retired)
 * Big Apple
 * Flights of Fancy
 * Santaland Express
 * Santa's Sleigh
 * Annabelle's Wish (Retired)
 * Santa's Sleigh

Hosts

 * Katie Couric
 * Matt Lauer
 * Al Roker

Broadway Musicals

 * Cabaret
 * Annie Gets Your Gun
 * Footloose
 * The Scarlet Pimpernel
 * Peter Pan

Performances

 * Rockapella
 * *NSYNC
 * 98 Degrees
 * Chicago
 * The Pointer Sisters
 * Monica Arnold
 * Barney & Friends
 * The Cast and Jim Henson's Muppets of Sesame Street
 * Judy Collins
 * David Cone
 * Stacy Francis
 * Orlando Hernández
 * John Jacobson
 * M&M'S: Red, Yellow, Orange, Green and Blue
 * Jeremy Kushnier
 * Martina McBride
 * Jo Dee Messina
 * Christiane Roll
 * The Radio City Rockettes
 * Cathy Rigby
 * Kenny Rogers
 * Kevin Sharp
 * The Cast of New Addams Family
 * Robert Stella
 * The Cast of The King and I (To Promote The King and I (1999 Film))
 * Rex Smith
 * Douglas Sills
 * Joe Torre
 * Jennifer Laura Thompson
 * Tom Wopat
 * Richard York
 * Santa Claus

Performance Groups

 * America Sings

Marching Bands

 * Franklin High School Marching Band - Franklin, Tennessee